Once we have completed the SEO analysis and implemented our strategy we then aim to get google to index and crawl each page 100%. This is mainly done by ‘nudging’ various data centers to get Google and other search engines to ‘come to the party’ which is done monthly. This is part of the crawling or indexing process. When Google crawls a page, it does not fully recognize all the elements on that page, hence we ‘nudge’ Google to recognize all the SEO elements on a page. This generally takes about 8 hours (sometimes up to 15 hours) to get Google to recognize a website with an average of 10 pages.
Depending on the indexing and crawling progress – we may at times conduct link building or offsite optimisation on certain pages, targeting certain keywords, should we find that your competitors are ranking well due to many credible links. If so, then onsite optimisation may not be adequate to rank hence we also do offsite optimisation in this case.
Onsite optimization is not done every month, especially if a page is already ranking. If ranking already, we aim to get the keyword ranking in higher positions via ‘nudging’ and sometimes use offsite optimization.
The only time we will re-optimise a page, is if Google and other search engines has crawled the page and the keywords are not ranking.
